elk marketing and planning

eric hartley marketing consultant east yorkshireELK is based in Beverley, East Yorkshire and provides marketing help to small and medium sized businesses through East and North Yorkshire. We provide a wide range of services including (click on a link to find out more from the ELK Marketing main website):

We also provide range of coaching and mentoring services to help small businesses get the most from their owners, directors and managers. Please contact us to learn more.

 
What is Marketing? One definition is "'the management process which identifies, anticipates and satisfies customer requirements efficiently and profitably". Less academically, marketing is everything you say and everything you do. From top level strategic planning through to a junior employee speaking to one of your customers, marketing principles should be part of your organisation's thinking. Your company's culture, how your company and its employees present this culture to the outside world, and how you communicate internally and externally are all aspects of marketing. At ELK we take all of these things into account as we work with you to put together a robust and realistic marketing strategy. Although we are fully versed in the 'theory' of marketing, we understand that, in the real world, financial or time constraints must be taken into account.